Hero Image

Pricing to Sell

Pricing to Sell

1. Seller maintains negotiation advantage with realistic pricing

2. Initial marketing time is crucial

3. Improve marketability of property by pricing right

4. Choose agent on competence - not on "promised" price

5. Avoid over exposure by pricing realistically

6. One chance to make "first impression" on Buyer

7. Price is the most important negotiation factor to the Buyer

8. Price creates interest

9. Don't eliminate Buyers by out-pricing them

10. Interest sells houses - not time

11. Buyers buy by comparison and elimination

12. Buyers compare price and value for money

13. Combine realistic asking price with initial surge of interest

14. Price compensates for property's shortfalls or inadequacies