Your Harcourts marketing consultant has only one aim when you list your property…to do everything possible to sell it for the best possible price within the shortest possible time. This process starts by selecting the marketing option that best suits your home.
With market conditions constantly changing and no two properties ever the same there’s never one ‘tried and true’ method of selling. The type of property you wish to sell and the timeframe in which you want to do it ultimately determine the most appropriate and effective marketing strategy. Harcourts people are top achievers, no matter what it takes. And, while the result should always be what’s best for you, that outcome can be achieved in a number of different ways.
Exclusive Listing (sole mandate)
By exclusively signing with Harcourts your home is immediately entered into our extensive international database, gaining exposure to over 4,000 sales consultants in over 600 offices throughout South Africa, New Zealand and Australia. It is also featured on our websites. Exclusive listing avoids the frustrations and lack of action so often experienced when dealing with a number of different real estate companies. It sidesteps the conflicting agendas and different procedures and maintains a strong brand grounding for your property. Most importantly, listing your home with Harcourts ensures your home is backed with the best possible resources come sale time.
The advantages of the auction are numerous. You set the terms, conditions and deadline. You agree on an undisclosed minimum reserve price of which you will not be required to negotiate downwards. There’s also the very real possibility of acquiring a higher price - especially if keen buyer interest promotes competition. You’ll also attract mostly genuinely interested, cash-in-hand buyers. There is even the opportunity to accept offers prior to auction day.
A positive statistical sales rate together with property being on the market for such a short time (on average less than 30 days) have many regarding auctions as the most successful ‘non-price’ method of selling. Auction marketing motivates genuine buyers to act. It’s also the least disruptive and intrusive method because you only need open your home at times which suit you best.
General or Open Listing
Getting many people from different real estate companies working for you may sound great but in reality it can be confusing, frustrating and unbelievably annoying. The lack of co-ordination, cohesion and focus is often more disruptive than advantageous as personality and ego conflicts can add to the stress and sense of dislocation sellers sometime experience.
For the maximum amount of time, effort and resources spent on your property the best option is listing exclusively with one company. You’ll then have your appointed marketing consultant assume total responsibility for the successful sale of your home.